U.S. Solo Travel Market Share To Reach Scalable Heights Of Growth

 U.S. Solo Travel Market Summary

The U.S. solo travel market size was valued at USD 94.88 billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 12.4% from 2025 to 2030. Market growth is strongly influenced by evolving traveler preferences and shifting societal trends. Individuals are increasingly drawn to personalized and flexible travel experiences, where independence, freedom, and self-discovery play a central role. The rise of remote work has further accelerated this trend, enabling professionals to balance career responsibilities with exploration of new destinations, thereby integrating leisure and productivity into one cohesive travel experience.

Technological advancements are playing a crucial role in improving solo travel experiences. The proliferation of mobile applications for real-time navigation, accommodation booking, itinerary planning, and transportation management has removed many of the obstacles that once made independent travel difficult. Digital platforms also provide access to detailed safety information, helping solo travelers navigate unfamiliar destinations with greater confidence. Additionally, social media continues to act as a powerful enabler, encouraging individuals to share their travel stories, connect with like-minded explorers, and access peer-based recommendations. This digital connectivity reduces the sense of isolation often associated with solo journeys while fostering a sense of community.

Key Market Trends & Insights

  • In terms of purpose, solo leisure and vacation travel accounted for a revenue share of 32.0% in 2024. The growing desire for cultural exploration, relaxation, and personal enrichment has contributed to this segment’s expansion. U.S. tourism and hospitality providers are increasingly responding with solo-friendly packages, specialized accommodations, and curated group activities designed for independent travelers. These offerings make solo leisure travel both convenient and appealing, further encouraging participation.
  • Domestic solo travelers held a revenue share of more than 65% in 2024. Many individuals prefer traveling within the U.S. to discover new landscapes, regional cuisines, cultural events, and outdoor activities. Unlike group travel, solo journeys provide the flexibility of creating personalized itineraries, allowing travelers to move at their own pace, linger at attractions of interest, and avoid rigid schedules. This freedom of choice continues to be a defining factor driving demand in the domestic segment.
  • Female solo travelers accounted for a revenue share of 66.0% in 2024. An increasing number of women are prioritizing solo travel as a means of self-care and personal growth. Travel provides an opportunity to disconnect from daily responsibilities, escape routine stress, and recharge mentally. Many women embrace solo journeys as a way to practice mindfulness, indulge in unique cultural experiences, and pursue activities that enhance relaxation, personal fulfillment, and overall well-being.
  • Solo travelers between the ages of 25 and 40 accounted for 46.3% of the overall U.S. solo travel market in 2024. Individuals in this age group often have stable career positions and sufficient disposable income, enabling them to invest more freely in travel. They value experiences over possessions and often seek opportunities for adventure, self-discovery, and cultural engagement. Their openness to both domestic and international travel makes them a significant driving force behind the growth of the solo travel industry.
  • Bookings made through online travel agents and agencies (OTAs) captured a revenue share of 53.4% in 2024. OTAs provide solo travelers with a seamless digital experience, offering a wide inventory of flights, accommodations, and activity options in one place. Their convenience, competitive pricing, and user-friendly platforms make them an essential booking channel. Additionally, continuous improvements in digital technology, including AI-powered recommendations and personalized travel planning tools, are enhancing the appeal of OTAs among solo travelers.

Order a free sample PDF of the U.S. Solo Travel Market Intelligence Study, published by Grand View Research.

Market Size & Forecast

  • 2024 Market Size: USD 94.88 billion
  • 2030 Projected Market Size: USD 191.69 billion
  • CAGR (2025 - 2030): 12.4%

Key Companies & Market Share Insights

The U.S. solo travel market is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some prominent companies in this market are Intrepid Travel, G Adventures, Austin Adventures, Contiki Holidays Limited, and others.

  • Contiki Holidays Limited is a travel company specializing in group adventures for young travelers aged 18 to 35 years. Operating across six continents, Contiki offers curated trips that focus on social experiences, cultural immersion, and hassle-free travel by managing accommodations, transport, and activities. Contiki provides a community-driven experience with no single supplements by pairing individuals with same-gender roommates. Those preferring privacy can opt for a solo room upgrade.
  • Austin Adventures is a travel company specializing in small-group adventure experiences. With decades of expertise, the company offers guided trips focused on outdoor activities such as hiking, biking, and multisport adventures in destinations worldwide. In 2021, Austin Adventures merged with Active Adventures, expanding its reach and enhancing its portfolio of immersive travel experiences. The company provides a welcoming environment by offering the option to share accommodation with a same-gender traveler, eliminatingextra costs.

Key Players

  • Intrepid Travel
  • G Adventures
  • Austin Adventures
  • Contiki Holidays Limited
  • Solos Holidays Ltd.
  • EF Education First Ltd. (EF Go Ahead Tours)
  • WeRoad
  • Trafalgar
  • Booking Holdings Inc.
  • Airbnb Inc.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion

The U.S. solo travel market is on a strong growth trajectory, shaped by evolving consumer preferences, digital advancements, and greater societal acceptance of independent travel. With women and young professionals emerging as key contributors, the industry is expected to witness sustained momentum. The preference for domestic journeys, the rise of online booking platforms, and the appeal of flexible, solo-friendly travel packages are further enhancing market potential. Looking ahead, continuous innovation in travel technology, coupled with tailored hospitality services, will reinforce solo travel as an empowering and fulfilling lifestyle choice, making it a significant force within the broader tourism industry through 2030.

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