India Smart TV Market Size Worth $4.93 Billion By 2028
India Smart TV Industry Overview The India smart TV market size was valued at USD 1.42 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 16.8% from 2021 to 2028. The market is expected to benefit from rising disposable income and OTT services. Indian households are transitioning, as consumers are shifting from traditional TVs to smart TV sets. By the end of 2019, consumer spending in India accounted for nearly USD26.94 billion due to changing lifestyles, the adoption of new technologies, increasing internet penetration, and rising income levels of the middle-class population. The COVID-19 pandemic had a substantial impact on the TV industry wherein delayed production, shutting down of manufacturing sites, and supply chain disruption negatively impacted sales and revenues. However, a surge in sales was observed during the first quarter of 2021 as the need for home entertainment increased. Most of the sales were through online platforms as e-commerce ...